Bringing the tour pro experience to the amateur golfer.
Have you had golf lessons and not seen the level of improvement you thought you should? Let's face facts, traditional golf lessons are not fit for purpose!
Golf is much more of a holistic journey these days, requiring a golfer to improve in a variety of areas in order to see the level of improvement they require.
Our clients engage with us because we talk about golf differently than their local club professional. We recognise that there are a series of areas that need focus and provide our clients with a crystal clear development plan, so they can plot their progress and understand the overall journey.
Our high quality, unique development programme, leverages our 'best in class' industry knowledge, enables our clients to significantly improve their mind, body, swing and overall approach to the greatest game in the world.

The reality is a 30-minute traditional golf lesson is not fit for purpose any more. Golf is an ongoing journey where the vision of both pupil and instructor need to align to meet expectation and objectives.
The emphasis must be on building long lasting fundamentals that will enhance your performance and enjoyment.
Richard Bean | PGA Professional
RICHARD BEAN GOLF ACADEMY
Tel: +441782 717 417 Mobile: +447554 440 146
Richard Bean Golf Academy, at Keele Golf Centre, Newcastle-under-Lyme, United Kingdom, ST5 5AB
© 2023 Richard Bean Golf Academy.
OUR PHILOSOPHY
MIND.
Many a golfer has been beaten by their mindset on the golf course. The Academy's aim is to build your mental agility and coping mechanisms in order to meet challenges on the course head on.
BODY.
Utilising TPI, we aim to not just improve you in relation to your fitness for golf but to ultimately make you a better human being, enhancing your flexibility and strength to improve your wellbeing.
SWING.
Basing your game on solid swing fundamentals will aid you in being able to introduce predictability, repeatability and confidence into your game, reducing your handicap in the process.

Certifications

TPI CERTIFIED
For nearly two decades TPI has functionally screened thousands of golfers of all standards, evaluating and refining the best way to physically deliver club to ball. At the same time, TPI has helped fitness professionals educate their clients to move and play better.

PGA PROFESSIONAL
The Professional Golfers' Association (PGA) is the professional body which represents the interests of teaching and club Golf Professionals in the UK

PLANE TRUTH CERTIFIED
Plane Truth is a platform for Golf Professionals to continually update their knowledge, with the mission to provide the clearest, most complete source, of organised golf instruction for the amateur golfer.
Happy Clients
What they're saying
MIND. BODY. SWING.
Which elements of your game need improvement?
TEE
Swing Fundamentals
Visualisation
Tee Placement
Alignment
Address
Hole Perception
Shot Shaping Choices
Statistics / Goals vs Handicap
Expectation Management
Understanding why and self diagnosis
APPROACH PLAY
Visualisation
Alignment
Address
Hole Perception
Recognising Danger
Shot Shaping Choices
Gapping
Specialty Shots
Impact of conditions
Statistics / Goals vs Handicap
Expectation Management
Understanding why and self diagnosis
SHORT GAME
Wedge Matrix
Visualisation
Alignment
Address
Shot / Club Choices
Bunkers
Specialty Shots
Impact of conditions
Statistics / Goals vs Handicap
Expectation Management
Understanding why and self diagnosis
PUTTING
Visualisation
Alignment
Address
Hole Perception
Recognising Danger
Shot Shaping Choices
Gapping
Specialty Shots
Impact of conditions
Statistics / Goals vs Handicap
Expectation Management
Understanding why and self diagnosis
MIND.
BODY.
SWING.
DATA
Data Gathering
Interpretation
Action Plan Definition
TECHNOLOGY
Club Fitting
Club Optimisation
Shaft Optimisation


״I have worked with Richard for many years and it's safe to say he has had a major impact on my approach to the game and my overall enjoyment of golf.״

Steven Dobson
Retired Business Owner

״Working with Richard is far more interactive and enjoyable than my previous experiences of golf tuition. I couldn't recommended him highly enough.״

David Brown
Technology Executive